Every number on this page came from a real engagement. No projections. No estimates. No client names obscured.
Klosr.pro was operating as a B2C sales training platform with strong product fundamentals but limited scalability. The consumer acquisition model was expensive and churn-heavy. The opportunity lay in the B2B market, where the same core product commanded significantly higher contract values and delivered better retention metrics.
Kazen Partners was brought in to lead the pivot strategy: repositioning, pricing, go-to-market design, and the commercial framework for B2B acquisition.
Onyx was a growing B2B digital agency with strong delivery capabilities but a positioning problem. In a crowded market, undifferentiated agencies compete on price and lose on margin. The opportunity was to use AI integration as both a delivery advantage and a positioning differentiator.
Kazen Partners advised on full market entry strategy, AI workflow integration across client delivery, and the commercial positioning that would allow Onyx to justify premium pricing.